Dr. Glynn Tonsor is an Assistant Professor in the Department of Agricultural, Food, and Resource Economics at Michigan State University . He received his Ph.D. in Agricultural Economics at Kansas State University and his Bachelor of Science degree in Agribusiness from Missouri State University (then named Southwest Missouri State University). Currently Glynn focuses his efforts on applied research and extension activities. Tonsor’s broader interests cover an array of issues throughout the supply chain in food industries with particular focus on the cattle/beef and swine/pork industries. A main issue at the heart of Tonsor’s current program is animal wellbeing and welfare. Over the past two years he has researched an array of issues including assessing drivers of resident voting support on animal welfare oriented ballot initiatives, evaluating if production bans are needed to meet economic desires of U.S. consumers, and examining the impact of media attention to animal well-being issues on beef, pork, and poultry demand. Accordingly, Tonsor’s presentation will highlight key findings of this applied research and draw implications for the beef industry in particular and meat industries in general.